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R/Greenberg Associates (R/GA)

R/Greenberg Associates (R/GA)

R/GA Media Group is an advertising agency that creates advertising and marketing products based in technology and design. They are headquartered in New York with seven additional offices across the globe. The agency is part of the Interpublic Group of Companies, one of four global advertising holding companies. 

IMAGE: R/GA feature retrospective contact sheet

To learn more, read R/Greenberg Associates: A Film Title Retrospective

R/GA, formerly R/Greenberg Associates, was founded in 1977 by brothers Robert and Richard Greenberg. Richard was the designer while Robert was the producer and cameraman. From 1977’s Roseland to 1996’s Eraser, the agency has been responsible for the title design of films including Superman, Alien, Altered States, Blow Out, The World According to Garp, Ghostbusters, Lethal Weapon, Dirty Dancing, The Untouchables, Die Hard, and Home Alone. In 1996, RGA/LA, the West Coast division of R/GA Digital Studios, branched off to become Imaginary Forces. R/GA’s organization is unique in that it has restructured its business model every nine years – from a computer-assisted film-making company to a digital studio to an interactive advertising agency, and, presently, to an advertising agency with a digital focus.

In 1986, R/GA won a technical Academy Award, and Richard Greenberg left the company to pursue other interests. R/GA has received numerous industry honors including Adweek's Digital Agency of the Decade and Digital Agency of the Year in 2009. Adweek also named R/GA its Digital/Interactive Agency of the Year in 2008, 2006, 2004, 2002, and 2000.

Articles

  • R/Greenberg Associates: A Film Title Retrospective

    R/Greenberg Associates: A Film Title Retrospective

    feature interview

  • The Island of Dr. Moreau

    The Island of Dr. Moreau

    summary

  • Mission: Impossible

    Mission: Impossible

    summary

  • Twister

    Twister

    interview

  • Se7en

    Se7en

    interview

  • Immortal Beloved

    Immortal Beloved

    title only

  • True Lies

    True Lies

    summary

  • The Bonfire of the Vanities

    The Bonfire of the Vanities

    summary

  • Home Alone

    Home Alone

    title only

  • Die Hard

    Die Hard

    summary

  • The Untouchables

    The Untouchables

    summary

  • The Goonies

    The Goonies

    title only

  • Ghostbusters

    Ghostbusters

    summary

  • The Dead Zone

    The Dead Zone

    summary

  • The World According to Garp

    The World According to Garp

    summary

  • Blow Out

    Blow Out

    summary

  • Altered States

    Altered States

    summary

  • Flash Gordon

    Flash Gordon

    title only

  • Alien

    Alien

    summary

  • Superman

    Superman

    summary

Designers

  • Robert Greenberg

    Robert Greenberg

  • Richard Greenberg

    Richard Greenberg

  • Link

    rga.com
  • Complete filmography
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